Sales Funnel

Project Type: Pay Per Click Ad (spec)

Target Audience: The target audience is busy moms and grandmothers with children ages 8-18 who need an engaging way to teach children about money skills. This target audience wants to make sure their children are set up for future financial success.

My Approach: I wrote this PPC ad under tight character count restrictions. I strategically focused on the audience’s desire to provide their children with the best financial future while still keeping with the informational, helpful tone. I also incorporated copy that created a sense of urgency to encourage the target audience to click through. This leads to a landing page with a free download for the target audience.