Sales Funnel

Project Type: Blog (spec)

Target Audience: The target audience is busy moms and grandmothers with children ages 8-18 who need an engaging way to teach children about money skills. This target audience wants to make sure their children are set up for future financial success.

My Approach: This is an informational blog about why young children need financial skills. I strategically crafted a headline and subhead that is interesting and relevant to the target audience to capture their attention. I started this blog with a story the target audience can relate to in an effort to start building a relationship with readers. The story leads into a listicle blog focused on 4 reasons why kids need financial literacy skills. In this blog, I included proof in the form of stats and testimonials to build trust and back up the claims in this blog. I incorporated soft CTAs at the end where the target audience is encouraged to click through to sign up for a product subscription.