Sales Funnel

Project Type: Email (spec)

Target Audience: The target audience is busy moms and grandmothers with children ages 8-18 who need an engaging way to teach children about money skills. This target audience wants to make sure their children are set up for future financial success.

My Approach:  Prospects receive this email after they opt-in with their email to receive a free money skills teaching guide. This is a “prep for sale” email that I specifically crafted to prime the reader for the next step in the sales funnel (a sales letter). I ensured the subject line is not only relevant to the target audience but also arouses their interest to open the email. In this email, I strategically tease an exciting program by first presenting its benefits and then providing several CTA opportunities for the reader to click through to the sales letter…all without revealing any specific details. Understanding that readers often skim the body copy but will pay attention to the P.S. line, I added another CTA at the end to catch those readers.