Sales Funnel

Project Type: Online Sales Letter (spec)

Target Audience: The target audience is busy moms and grandmothers with children ages 8-18 who need an engaging way to teach children about money skills. This target audience wants to make sure their children are set up for future financial success.

My Approach: I wrote this online sales page to promote Money$ense. I used clear, simple, conversational language and spoke directly to the reader in order to connect with him, help him see the benefits of Money$ense, and make him more inclined to take action. I made sure the sales letter was scannable with subheads, bulleted lists, and short paragraphs. For those who are visual readers, I added product images and charts to help improve response rates. I also integrated proof in the form of customer testimonials in this sales page to help readers understand how Money$ense can impact them.