Sales Funnel

I write copy for sales campaigns to generate leads, nurture, and convert. Here is an online sales funnel and my approach to making each part work.

Project Type: A 5-part sales campaign for the financial education program Money$ense by BestFinancial, Inc. (spec)

Target Audience: The target audience is busy moms and grandmothers with children ages 8-18 who need an engaging way to teach children about money skills. This target audience wants to make sure their children are set up for future financial success.

The Project: The goal is to create a 5 part campaign for BestFinancial, Inc.’s online financial education program, Money$ense.  

This sales campaign funnels prospects from a blog or PPC ad through to the sales page and entices them to sign up for a product subscription. The tone is informational, friendly, and helpful. As stated in the creative brief, the sales funnel flows as follows:

  1. Blog Post → Sales Page 

  2. PPC Ad → Landing Page → Email Follow-Up → Sales Page

Use the navigation to find out my approach for each part of this sales campaign.

If you’re looking for a partner who will work hard to understand your business, collaborate with your team, and strategically create effective, persuasive copy…

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