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I strategically write your message to help increase your bottom line.
Project Type: Website Homepage (spec)
Brand: LiveWell Family Chiropractic
Target Audience: People in the Boston area looking for pain relief from a reputable chiropractor located near them.
The Project: The client wants to redo their website. This project focuses on writing copy for their homepage. The tone for this client is professional, knowledgeable, and helpful.
My Approach: In this homepage copy, I made sure to include the basics: client logo, name, address, and phone number to help the target audience locate the chiropractor. I start the copy with a solution-focused headline and a subhead that further supports the main promise in the headline to capture visitors’ attention. I strategically wrote the above-the-fold copy within the client’s tone in a way to let customers know how LiveWell Family Chiropractic can solve their desires and needs while also focusing on the benefits of choosing this practice. To create trust and show the client’s professionalism, I carefully selected several testimonials from previous customers to try to negate any hesitation and encourage new or returning customers to schedule an appointment.
Get precious time back in your day. Dedicate your effort to other important tasks. I’ll work my wordsmith magic to deliver stellar copy that supports your strategy.
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