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product landing page

Project Type: Subscription Landing Page (spec)

Brand: DoorDash

Target Audience: Small, independently run restaurant owners who already offer takeout and have a loyal following of core customers, but are skeptical of new technology and services. They typically rely on Facebook to market their business and often do not have a website.

The Project: The goal is to write copy for a landing page to get more small, independently run restaurants to partner with DoorDash for delivery services. Prospects will reach this landing page when they click through an ad on Facebook. 

My Approach: I created a landing page message using a casual professional, simple, and reassuring tone that has:

  • a hero area with a headline and a clear CTA

  • 2 headline options in the hero area

  • One section focused on the ability to increase customers and profits for small businesses and another section focused on how easily it is to set up and use DoorDash

  • A secondary CTA to connect with an expert if they have additional questions

In this copy, I incorporated a clear, benefit-focused heading with subheadings that further describe how DoorDash can help the target audience’s business grow. The copy utilizes both short sentences and bulleted points for ease of skimming and reading. Finally, I added multiple CTAs in strategic places for better conversion rates.

Get precious time back in your day. Dedicate your effort to other important tasks. I’ll work my wordsmith magic to deliver stellar copy that supports your strategy.

Let’s turn your ideas into a captivating, compelling message!