Web Portfolio

I strategically write your message to help increase your bottom line.

Project Type: 1 dynamic banner ad with 3 frames that loop 3 times before finally stopping on the last frame (spec)

Brand: ABC Toys

Target Audience: Parents between 25-35 years old with children ages 6 months to 4 years

The Project: The goal is to increase the visitor rate for ABC Toys, a website that sells educational toys designed to increase intellectual abilities while still being fun and engaging. Visiting the site allows for the targeted audience to peruse the full selection of merchandise. A secondary goal would be for parents to make a purchase on the site.

My Approach: Since this is a dynamic 3-frame banner ad, I cannot control which of the 3 frames viewers land on first. Therefore, I strategically crafted a consistent message across all frames while still carrying the tone of this project (friendly, fun, and promotional) throughout all 3 frames. For each frame, I also ensured brevity and clarity while still communicating the main benefit for the consumer. 

Get precious time back in your day. Dedicate your effort to other important tasks. I’ll work my wordsmith magic to deliver stellar copy that supports your strategy.

Want to hear what I’d create for you?