Content Writing

Project Type: White Paper - 10 page problem/solution (spec)

Brand: B2B Writers International

Target Audience: B2B marketing managers and agency writers

The Project: The main goal is to attract the target audience to download and read the white paper to learn more about how B2B Writers International is the ideal solution for training in-house/agency writers. A secondary goal is to get B2B managers and in-house/agency writers to sign up for its paid memberships. 

My Approach: I presented specific challenges marketing managers currently face and used research to support each challenge. Then, I offered an enticing solution for marketing managers. Throughout the white paper, I strategically used call-out boxes, charts, and graphs as necessary to support major ideas. I also used bulleted points to make lengthy information digestible and included engaging, informational headings and subheads to make the paper scannable for busy marketing managers.