Social Media

Project Type: Reels for Facebook and Instagram

Brand: Once Upon A Child & Plato’s Closet

The Project: The mission was to increase brand awareness, maintain a consistent online presence, and ensure a steady engaging stream of content for the client’s target audience. Entrusted with this task, I implemented a dynamic content creation strategy for Once Upon A Child and Plato’s Closet. Over a span of one month, I meticulously crafted and scheduled a total of 55 captivating reels using Meta Business Suite, ensuring a vibrant and consistent presence across their platforms.

My Approach: I created a weekly content calendar in which I carefully considered:

1) The specific focus of each reel, categorizing them into three impactful categories: brand awareness, product awareness, and event promotion. This strategic segmentation ensured that my content not only varied in theme but also targeted different aspects of the identified marketing goals.

2) The creative direction for each reel—this included selecting compelling visuals, crafting engaging storylines, and choosing elements that resonate with our audience’s preferences and expectations.

3) The optimal timing for each post, pinpointing the day and time that maximized our visibility and engagement rates. This approach ensured that our content reached our audience when they were most receptive, amplifying our message's impact.

I infused each piece of content with a consistent brand voice, blending it with the strategic use of emojis and carefully selected music to captivate and engage the audience. Each post was meticulously designed to not only grab attention but also to foster a deeper connection with the audience, culminating in a compelling call to action.

This comprehensive approach to content strategy and creation underscored my dedication to elevating Once Upon A Child and Plato’s Closet’s digital presence, showcasing my ability to blend creativity with strategic marketing insights to drive results and foster meaningful engagement.